Your logo represents your company and communicates a certain message to those that see it. Typically, and with good reason, your logo is targeted to communicate that message with your business’ target market.

However, it is your employees that see your logo and brand more than anyone else.

Your logo can become the inspiration that your employees need to understand the big picture and serve as a reminder for the vision of the company.

For example when we designed the logo for Southern Fete (an event planning service) we spoke with Valerie (wedding planner) about what her logo should express.

The main idea that she wanted to illustrate was  “being captured in a party.”

This was vital to her marketing efforts. She needed to be branded as the complete solution for hosting great events.

As we began to sketch out the design for her logo, we realized that this logo will not only communicate to her clients but can express the same vision to her and the many vendors that she works with.

The concept of the logo is as simple as Valerie stated; “Being captured in a party.” But when we showed Valerie our mock-ups we told her to imagine herself looking into an event that was well planned and all the people enjoying the fruits of her labor.

Painting a picture like this is common in larger corporations as well. Often the symbolism in the logos of top corporate companies are used as images that can be translated into the direct vision that drives the company. Giving some thought into the design of your logo can keep the vision and goals in the fore front of you and your employees efforts.

A good logo can inspire employees and bring customers, using your logo for business promotional products to give away can help bring even more clients.