Pixelbrush Studios » Logo Design Articles

5 benefits of a custom logo design

Tyler — Wed, 28 Oct 2009 21:22:58 +0000

1. It will separate you from the competition. Imagine opening the phone book and seeing 5 options for the same service. The company that looks like it is the most reliable will most often be the company called. Having a well designed logo will give you an advantage over your competition and allow you to compete as a business. Consider the companies that are in your industry. You want to look like you belong but you also want to look like the better option. If you have a logo compare it to the best companies in your industry and see where it stands. If you don’t have a logo take a look at the potential competition and you will instantly be able to rank them based on their brand imagery. Try this with other industries you are unfamiliar with.

2. It can illustrate your brand values. The last point already illustrated the power of perception. A custom logo design will allow you to consider not only what you want your logo to look like but what you want to be branded as. Consider three words that describe how you want your company to be perceived. Consider words like innovative, established, luxury, bargain, you get the idea (see our full list) . These words should be the bases of the message that your logo imagery conveys (even if it is just a typeface).

3. Have access to all of the design files you need. Typically logos are designed with one need in mind. Maybe you need a business card or a sign.
Chances are that this is just the beginning of the places that your logo will end up. Having a custom logo design will mean that you are provided with all of the design files that you need to print big or small, full color or black and white. Make sure that your logo looks nice on the side of a pen and on a billboard. You never know where your logo will end up in the future.

4. It will represent your business for 5+ years. Every successful business invests money into marketing their business. Consider the potential that a custom logo design can have on that investment. Making sure that your company logo is designed to represent where you will be in 5, 10, or 20 years will create a look that lasts. A logo that follows trends can imply that your business is only here for a season and will be gone soon.

5. Works for your target audience. When you develop a custom logo design, it is important to know how your logo will be perceived by the people who will be making decisions about your product or service. Make sure to have a few of your colleagues and close business partners take a look at the design. Also ask people from the specific demographic you are targeting for there opinion. It will be insightful to hear there responses.

Illustrate a word that represents your business

Tyler — Fri, 04 Sep 2009 16:05:19 +0000

When we work with a new client one of the first questions we ask them before creating a logo is “What values do you want to your business to represent?”.

We even have a list of words to help businesses along. For example if you are new clothing store you may want your customers to perceive your business as modern, or maybe elegant. It all depends on the way that you want to market your product or service.

We took our list of words and used typefaces that represent each one of them. We have seen stuff similar to this before but It was interesting to try and illustrate each word with a look that fits with the word itself.

We got the idea to do this after seeing a logo designer make a few of them on www.lynda.com. Some are closer than others but it is interesting to see them all together.

Back to work,

Tyler

A good logo can inspire your employees

Tyler — Wed, 27 May 2009 19:43:27 +0000

Your logo represents your company and communicates a certain message to those that see it. Typically, and with good reason, your logo is targeted to communicate that message with your business’ target market.

However, it is your employees that see your logo and brand more than anyone else.

Your logo can become the inspiration that your employees need to understand the big picture and serve as a reminder for the vision of the company.

For example when we designed the logo for Southern Fete (an event planning service) we spoke with Valerie (wedding planner) about what her logo should express.

The main idea that she wanted to illustrate was “being captured in a party.”

This was vital to her marketing efforts. She needed to be branded as the complete solution for hosting great events.

As we began to sketch out the design for her logo, we realized that this logo will not only communicate to her clients but can express the same vision to her and the many vendors that she works with.

The concept of the logo is as simple as Valerie stated; “Being captured in a party.” But when we showed Valerie our mock-ups we told her to imagine herself looking into an event that was well planned and all the people enjoying the fruits of her labor.

Painting a picture like this is common in larger corporations as well. Often the symbolism in the logos of top corporate companies are used as images that can be translated into the direct vision that drives the company. Giving some thought into the design of your logo can keep the vision and goals in the fore front of you and your employees efforts.

A good logo can inspire employees and bring customers, using your logo for business promotional products to give away can help bring even more clients.