We even have a list of words to help businesses along. For example if you are new clothing store you may want your customers to perceive your business as modern, or maybe elegant. It all depends on the way that you want to market your product or service.

We took our list of words and used typefaces that represent each one of them. We have seen stuff similar to this before but It was interesting to try and illustrate each word with a look that fits with the word itself.

We got the idea to do this after seeing a logo designer make a few of them on www.lynda.com. Some are closer than others but it is interesting to see them all together.

Back to work,

Tyler

Matthew Wiltz designed the font after he developed the typeface we used as our new logo. This is the first full font that he has ever made. It was a fun project and I hope that there are more typefaces to come.

We named the font Levotype because we liked the smoothness of the logo especially as a larger type. We took levo from the latin word for “smooth or polished”. We are excited to have completed it and have used it in our own promotional materials quite frequently.

Here is an example of our logo and how we have used the font there, and also branded “logo, print, and web” with the same typeface. “Pixelbrush” is made with Levotype and “studios” is verdana a common web based font ( and depending on your browser the font your reading now ).

Let us know what you think. Matt wants to hold onto his baby for now so if we get enough of a response we may be able to convince him to let it free. Imagine the world typing with a font that you made. Just another reason graphic design is such a cool job.

Back to work,

Tyler