When we work with a new client one of the first questions we ask them before creating a logo is “What values do you want to your business to represent?”.

We even have a list of words to help businesses along. For example if you are new clothing store you may want your customers to perceive your business as modern, or maybe elegant. It all depends on the way that you want to market your product or service.

We took our list of words and used typefaces that represent each one of them. We have seen stuff similar to this before but It was interesting to try and illustrate each word with a look that fits with the word itself.

We got the idea to do this after seeing a logo designer make a few of them on www.lynda.com. Some are closer than others but it is interesting to see them all together.

Back to work,

Tyler